Qwest’s sales team needed help breaking into accounts on their target list. The challenge was to break through to IT Executives at top-tier enterprise organizations (accounts/contacts that are arguably the most difficult types of companies to reach).  Our goals:1.       Drive engagement with personalized solutions.
2.       Deliver qualified leads that resulted in sales meetings. After close collaboration with […]

We’re all busy.
But we all grow and expand our thinking by having access to other smart thinkers, new strategies and case studies that expand and validate our current approaches.
There are typically 2-3 events every year that are a MUST for me as a B2B marketer: The annual Sirius Decisions conference (incredible!) and the […]

Today we’re announcing the beta launch of our new hiring application, HiringThing (http://www.hiringthing.com). HiringThing is an amazing jobs toolkit we made specifically to help hiring managers be productive.
 HiringThing started as an internal tool here at Babcock & Jenkins. After reviewing what the usual HR system companies offered, we couldn’t find the right fit for […]