Babcock & Jenkins’ Executive Creative Director, Julie Wisdom, recently presented at MarketingSherpa’s B2B Summits. Her presentation focused on examples of content repurposing and the concept of turning an existing white paper into a video eBook was one of the most widely received examples. Based on positive audience response, MarketingSherpa developed a detailed case study about the […]

Google announced Monday that keyword meta tags are not used in rankings. For years, most SEOs have said the keyword tag doesn’t matter. Danny Sullivan said it was dead in 2002. It lived on, with good reason: it still delivered better SEO results.

2010 is the year that marketing is making a dramatic transformation. A tough economy, combined with a critical mass of technologies, is set to dramatically change the tactics that marketing teams use to reach their prospects… and the core asset of this transformation is a company’s marketing database.