I talked the other day about why attempting to intimidate, discredit, bride, and sue online critics can often backfire into the dreaded Streisand Effect. Today I want to look at a more subtle way in which companies are attempting to drown out the groundswell with paid content arising from organic sources with dollarized white […]

Our most recent webcast is now available on-demand. This 30-minute presentation will show you how to successfully market to only the prospects and customers that will garner the highest percentage of revenue for your company.
We recently shared this presentation with senior marketing executives from across the country at MarketingProfs B-to-B Forum in Boston. Targeted Account […]

Yesterday, I discussed the role of the web in the Iran Election, exploring how authoritarian governments are attempting to control the web, how citizens are fighting back, and why it might not matter as much as we think. Today I want to look at how businesses are attempting to control the conversation taking place […]

Is it possible to control free speech?
The question is as relevant as ever, especially in light of the internet and the #iranelection. After all, the tradition of control is old, but it has evolved. When the soapbox speech was invented, so was a club to the head. With the printing press came […]