Yes and no.
Sweepstakes can be effective when used as “icing on the cake” in a highly targeted direct marketing program.
In B-to-B marketing, whether our universe is 500 Named Accounts or 500,000 SMB IT Managers, a sweepstakes can act as the “reward” for taking the time to complete a short survey or set of profile questions. However, I’d NEVER suggest using the sweepstakes as a primary offer, as we want to provide our audience with valuable content in exchange for their response. Again, the sweepstakes is only intended to be the icing on the cake.
comments
I have discovered many new products through sweepstaking.
artmarcia :: January 20th, 2007
I agree with artmarcia. I have found many things and ordered things because a sweepstake or contest drew me to the product! I think it is a great way to advertise!!
pennypav :: January 20th, 2007
Sweepstakes let me learn about companies I may not have been aware of previously. I’ve bought and used many new products from discovering them through sweepstakes.
allisonceleste :: January 20th, 2007
Of course they work!
Gets a new customer by turning them on to a product they might not be sure about or never heard of. And keeps current customers happy by giving away there fav’s for free on occassion!
tearek :: January 20th, 2007
I have won sweepstakes, which left me feeling very favorable towards the companies, even if I had a bad customer service experience with them before. I also feel loyal to purchase from companies that generously offer these promotions.
mvap4 :: January 21st, 2007
It takes a bundle to attract a new or potential customer; a contest or sweepstake, with a targeted prize and good promotion, is a worthwhile investment in that it not only draws many potential new clients, it creates goodwill in your target demographic - as well as creating buzz about your company in a broader community.
AsTheNight :: January 23rd, 2007
join the conversation