Are focus groups worth the time and effort?

Gaining insight from a representative “slice” of your target audience is important but can often be VERY time consuming and expensive. Who has the time or budget to spend weeks (and thousands of airline miles) traveling around to run focus groups?

Rather, consider a “pre-campaign” email survey. This cost-efficient and easy-to-deploy solution will provide immediate feedback on questions like “what message will resonate best with my target audience?” and “what value-add and personal offers appeal to my audience?”

Most importantly, an email survey can ALSO help you generate immediate leads.