Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
Email my free copy to
Feb 28
By:
Filed under: Marketing Technology.
God just visited your Web site and downloaded the white paper, “Does the Burning Bush Still Work? Marketing through Fear of Death.” Should you follow Read the full article…
Feb 26
By:
Filed under: News and Events.
We’re delighted to have been asked to present at the Direct Marketing to Business Conference in Orlando, Florida, on April 17th, 2007. Join Julie Wisdom, Read the full article…
Feb 26
By:
Filed under: Relationship Marketing.
I have incredibly high expectations today about the companies I do business with—or am considering doing business with. Whether they communicate with me via the Read the full article…
Feb 26
By:
Filed under: Relationship Marketing.
What do you do when something strikes you as funny? Probably grin a little bit and continue about your business. Even if it makes you Read the full article…
Feb 15
By:
Filed under: Creative Lab.
When it comes to proven marketing creative, concept development is the linchpin. Whether for a theme, integrated campaign, event or even a one-off online newsletter, Read the full article…
Feb 13
By:
Filed under: Relationship Marketing.
Here at Babcock & Jenkins we are dedicated to the art of applying strategy, analysis and data management to direct marketing campaigns for our clients. Read the full article…
Feb 9
By:
Filed under: News and Events.
We ARE the Agile Agency! I’ve reached for my black, military-style hat with the words “THE AGILE AGENCY” embroidered on it at least 10 times Read the full article…
Feb 5
By:
Filed under: Bill Babcock: Unleashed.
Businesses don’t buy anything. People buy things. The biggest difference between BtoB and BtoC is the complexity of the database work. Other than that it’s Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
