We’re delighted to have been asked to present at the Direct Marketing to Business Conference in Orlando, Florida, on April 17th, 2007. Join Julie Wisdom, our Executive Creative Director, and Joshua Siler, VP of Technology, for our special presentation:
Online Social Media and the B-to-B Direct Marketer
Using real-world case studies, we’ll provide attendees with an actionable approach to integrating traditional marketing efforts with an online community, featuring blog-style content and other social features. We’ll share a fully integrated campaign consistent across blogs, direct mail, print ads, e-mail and banner ads—including integration with sales.
Discussion will include anecdotal examples of possible pitfalls, including advice for navigating corporate legal departments and developing content with the right tone, style and voice.
This presentation is designed to be fun, with references to Web 2.0 phenomena like MySpace and YouTube, along with entertainingly bad examples of corporate blogs gone wrong.
You will:
- Gain a better understanding of social media and its business impact
- Learn an actionable, step-by-step approach to integrating an online community with high-ROI marketing
- Hear real-world examples of what NOT to do, and how to avoid the pitfalls
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