How the Techies Led the Way

We ARE the Agile Agency!

I’ve reached for my black, military-style hat with the words “THE AGILE AGENCY” embroidered on it at least 10 times this week. (You can ask my clients or my colleagues—both will admit this to be amusing, but true).

The most obvious interpretation of this statement declares that we’re a flexible, accommodating agency. While true, the term “Agile” was brought to life by our tech team last fall, based on the methodology of Agile Software Development.

There’s many, many definitions for Agile Software Development, but the one I like best is: “Agile is an iterative and incremental (evolutionary) approach to software development which is performed in a highly collaborative manner with ‘just enough’ ceremony that produces high quality software which meets the changing needs of its stakeholders.”

This approach to software development is now THE approach for how we complete internal tasks as an agency (from process improvement, to building best practices, to improving our marketing tools—and more). It’s ALSO the approach we take in servicing our clients. You can see the benefits.

Thanks to our tech team, we have an incredible new way of improving our organization—one task at a time—and of servicing our clients. Best of all, we have these fabulous black, military-style hats with the words “THE AGILE AGENCY” embroidered on it.