Chances Are Your Web Site Sucks

Ours sure did. It’s still a little lightweight, and we’ll never have enough time to do everything we do for our clients. But there’s fresh content and new thinking on a fairly consistent basis.

More important, it’s where people can find it — right up front. We’re not trying to tell people about who we are, what clients we’ve worked for and what awards we’ve won. We’re showing them how we think. Or perhaps more importantly, that we DO think.

The expectations of people looking at Web sites change every day. For example, commerce sites are going through a rapid and painful evolution that offers large advantages to new players. The old timers (anyone more than 500 days old) will have to abandon legacy capabilities or be hindered by them forever.

Professional service providers like us were once well served by a pretty brochure site. Now it’s critical to demonstrate thought leadership. Fundamental services, a stellar client list and a great reputation are simply not enough. Marketing services are not a true commodity, because there’s a lot of art to the art of marketing. But potential customers on the Web don’t really know how good our design work will be for THEM, or how well they’ll get along with our remarkable, capable and experienced account team.

Demonstrating thought leadership is really demonstrating the value we bring to clients.

We’ve always had a lot to say about marketing and a willingness to innovate and push the edge. This new approach serves us well. I hope you find it useful.