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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Jul 20
By: Joshua Siler
Filed under: Marketing Life.
Yesterday, I attended the Internet Strategy Forum’s 2007 Executive Summit, covering Web 2.0 Social Strategies. Some good speakers, mostly saying all the usual things about Read the full article…
Jul 17
By: Joshua Siler
Filed under: Marketing Technology.
The trickle of marketing dollars from offline to online has turned into a torrent, and online ad spending looks like it’ll continue to gain momentum Read the full article…
Jul 11
By: Lauren Goldstein
Filed under: Relationship Marketing.
There’s a simple fact that all financial experts agree upon: Asset allocation is the key strategy for maintaining a consistent yet superior rate of investment Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
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