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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Apr 16
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Filed under: Relationship Marketing.
If your company is international, or wants to be, you’ve probably heard the term BRICs as the “place to be”. BRIC is an acronym for Read the full article…
Apr 9
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Filed under: News and Events.
Don’t Blink! It’s official! Debbie Oenning with Sterling Commerce is the 2007 B-to-B Marketer of the Year! And as Sterling’s B2B marketing Agency of Record, Read the full article…
Apr 4
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Filed under: News and Events.
Join Lauren Goldstein, Babcock & Jenkins vice president of strategic planning and Daniela Szymczak, Ciena marketing manager, for an on-demand webcast to see inside a Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Joshua
VP Technology
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
