Join Lauren Goldstein, Babcock & Jenkins vice president of strategic planning and Daniela Szymczak, Ciena marketing manager, for an on-demand webcast to see inside a best-in-class marketing campaign. You’ll learn how Ciena and Babcock & Jenkins built a multiple-touch, integrated-media campaign that repositioned Ciena in the networking marketplace in light of their new Ethernet solution.
Duration: 45 minutes
View the archived webcast here.
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interesting you have to comment to make this work.
tom okeefe :: May 27th, 2008
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