Sep 25
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Filed under: Marketing Technology.
Marketing technology is fundamentally different than marketing other types of products. When your prospect is another company, it gets even more complicated. Companies can spend Read the full article…
Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Sep 25
By:
Filed under: Marketing Technology.
Marketing technology is fundamentally different than marketing other types of products. When your prospect is another company, it gets even more complicated. Companies can spend Read the full article…
Sep 18
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Filed under: Marketing Life.
Walking off the street of student life into the hustle and bustle of Babcock and Jenkins proved to be an exciting and enlightening experience. My Read the full article…
Sep 9
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Filed under: Marketing Life.
When does a marketing team run 197 miles from a volcano to an ocean… when they’re not being chased… and when there are two mechanically Read the full article…
Sep 3
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Filed under: Marketing Life.
Well, it’s hard to believe that eight weeks have passed since I started my internship here at Babcock & Jenkins. I’ve learned a lot these Read the full article…