Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Nov 26
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Filed under: Relationship Marketing.
In this economy, there continues to be talk about whether marketing should be the first place to cut — or an opportunity to capitalize with Read the full article…
Nov 19
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Filed under: News and Events.
If your pipeline needs filling, then a potent targeted accounts campaign will open the floodgates. By potent, I mean a campaign that includes rock-solid data, Read the full article…
Nov 17
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Filed under: Marketing Qs.
You remember Vinnie Barbarino from Welcome Back Kotter? When Vinnie Barbarino didn’t know something, which was often, he approached his lack of clarity the same Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Joshua
VP Technology
Denise
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Julie
VP Creative
Carmen
Social Media & Content Strategist
