If your pipeline needs filling, then a potent targeted accounts campaign will open the floodgates. By potent, I mean a campaign that includes rock-solid data, breakthrough creative and immediate follow-up.

Babcock & Jenkins was recently featured in a MarketingProfs case study for the outstanding results we received from our own targeted accounts campaign. Below are some top-level numbers from that campaign.

  • 631 – Number of packages mailed to marketing executives in our sweet spot.
  • 49% – Touch 1 response rate.
  • 13% – Percentage of responders requesting immediate contact.
  • 23% – Responders to Touch 1 who visited the site again, of their own volition or following Touch 2.

Read more details about the strategy behind this campaign in the MarketingProfs case study.

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