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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Jan 28
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Filed under: News and Events.
Enjoy a free lunch and 60 minutes of marketing insights from our experts! If you are interested in a topic from the list below, please Read the full article…
Jan 28
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Filed under: Relationship Marketing.
Perhaps you’ve heard the news. Traditional agencies don’t get social media. But just how do social networks and other emerging channels threaten agencies? Is this Read the full article…
Jan 22
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Filed under: News and Events.
Join Stefan Tornquist, MarketingSherpa research director, for this on-demand 30-minute Agility Webcast as they reveal findings from our 2009 marketing survey. Discover what top B-to-B executives Read the full article…
Jan 19
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Filed under: News and Events.
Join Stefan Tornquist, MarketingSherpa research director, and Lauren Goldstein, Babcock & Jenkins vice president of strategic planning, for this exclusive 30-minute Agility Webcast as they Read the full article…
Jan 15
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Filed under: Relationship Marketing.
As the economy continues to struggle, we are all hearing about companies putting their marketing budgets on the chopping block. Historically, marketing budgets are the Read the full article…
Jan 14
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Filed under: News and Events.
This year we’ll be speaking at the SXSW interactive festival in Austin, Texas, on March 15th. The show is an incredible mix of creative and Read the full article…
Jan 7
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Filed under: Marketing Life.
Happy New Year on behalf of Babcock & Jenkins and our entire team! I am continually amazed how quickly a year zips by. But Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Joshua
VP Technology
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
