Brown Bag Series Introduced

Enjoy a free lunch and 60 minutes of marketing insights from our experts! If you are interested in a topic from the list below, please contact me and we’ll bring our experts to you and your team via plane, train, automobile or webinar.

2009 BtoB Trends, Insights, and Best Practices
This presentation includes 5 key insights/best practices that are critical for success in 2009. We’ll share insights from analysts like SiriusDecisions and MarketingSherpa, plus our best practices from tech companies like IBM and Polycom.

A Step-by-Step Guide to Creating a Winning Targeted Account Marketing Strategy
When you’re targeting senior level executives — it’s noisy out there. Multiple, integrated touches to a highly targeted list is a proven lead generation method in the BtoB space. We’ll share the five critical steps required to effectively engage with this audience and provide you with a step-by-step guide to employ these practices in your organization.

Creating Compelling Content: Videos, eBooks, Virtual Booths and More
Discover how a targeted content strategy can transform prospects into loyal customers. This seminar will explore matching media to message, frequency and calendaring, and how a little delight goes a long way.

Customer Retention Community Success Story
See how Sterling Commerce built and maintained customer loyalty by positioning an interactive community as a valuable resource for knowledge exchange, process improvements, best-in-class technology and business optimization expertise.

The Secret Life of Good Marketing Data
As a marketer, you’re stuck in the slow lane without a clean and well managed marketing database. In this illustrated session we’ll walk you through the life of a lead in today’s best run marketing databases, and show how any company can adopt similar data pruning and management techniques for stellar results.

Contact info: laureng@bnj.com or 503-382-8613