This year we’ll be speaking at the SXSW interactive festival in Austin, Texas, on March 15th. The show is an incredible mix of creative and technical thinking, and a great place to see what’s going on in the online world. For our contribution, we’re profiling the details behind our soon-to-be released iPhone application. As a relationship marketing agency, we’ve always been about the numbers, and this new app will connect real-time stats from our marketing automation platform to our account team and clients, wherever they are.
Our presentation is for a technical audience, and explores the ins and outs of creating an iPhone application and connecting it to our web services. Beyond our own platform, we’re also exploring ways to connect smart relationship marketing to users through similar applications—more on that soon!
If you’re planning on attending the conference, be sure to swing by and check out our presentation. If web and mobile development is your groove, we’ll see you there. Here are the presentation details:
iPhone Development for Experienced Web Developers
A technology case study of combining an online Web service API with a native iPhone application. Specifically for experienced Web developers, we’ll provide an introduction to Objective C and the iPhone platform, and cover technical details from the Web services API design to URL loading and parsing on the iPhone.
Technical Takeaways:
- Web services API design and protocol selection
- “Hello World” of an iPhone to Web services stack
- Intro to Objective C language features and iPhone SDK
Overall Takeaways:
- What we like and hate about iPhone development
- Web services APIs: potential mistakes and pitfalls
- Potential applications of iPhone to Web services integration
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