Hello Internets

For the next three months, I have the privilege of being your tour-guide at Babcock & Jenkins and it’s going to be wild—more wild than that shark scene in Planet Earth.  Over the next three months, we will direct mail with a vengeance. We will design and articulate gorgeous websites—drop-down menus, variable API elements, action colors, iconography a caveman could understand. We will track customer engagement to the second.  We will stuff envelopes at twice the industry standard.

A little background on myself, I am a rising senior at Middlebury College in Vermont.  I am an English major and an Economics minor.  I play rugby and write poetry.  My rugby team just won the DII National Championship; my poetry is waiting for NCAA support. 

I thought I would begin with a thought I had while devouring a Chipotle burrito last week.  We frequently see signs for restaurants on the street, typically in high-traffic areas, yet we typically walk right by.  Why not a more interactive sign, one that can capture that “blink” moment of yes-I-really-would-love-a-cheeseburger.  Imagine a pedestrian drive-thru, call it a walk-thru.  You only need a compressed menu, a speaker and mic, and a credit card reader.  It could be attached to a streetlight, or put in some other funky position to be different. Customers could order and have the food ready by the time they arrive at the restaurant.  Thoughts?  Viability?

 I’ll be back tomorrow with a closer look at B&J. 

Your Summer-Intern, 

Blake Hinckley