Archived Webcast: A Case for Content: Attract, Convert and Retain Customers Through the Power of Engagement
Presented By: Julie Wisdom, Executive Creative Director, Babcock & Jenkins
What You’ll Learn: Discover how Content Delivery Campaigns fueled by a dynamic content strategy can attract, convert and retain loyal customers through the power of engagement. Julie will showcase best practices for conducting a content audit, content development suggestions to spice up what you already have, business case tools designed to increase the stickiness factor and campaign examples that feature quality content as the core of your marketing strategy.
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