Our most recent webcast is now available on-demand. This 30-minute presentation will show you how to successfully market to only the prospects and customers that will garner the highest percentage of revenue for your company.
We recently shared this presentation with senior marketing executives from across the country at MarketingProfs B-to-B Forum in Boston. Targeted Account Marketing was a top trend discussed at the conference.
Create a Winning Targeted Accounts Strategy to Reach Senior Decision-Makers
Presented By: Lauren Goldstein, VP of Strategic Planning, Babcock & Jenkins
What You’ll Learn: Discover how an integrated Targeted Account campaign can significantly increase your marketing effectiveness. Lauren shares best practices for creating your own campaign including key steps for list building, offer strategies, developing breakthrough creative and continuing the momentum with sales enablement tools.
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