Babcock & Jenkins’ Executive Creative Director, Julie Wisdom, recently presented at MarketingSherpa’s B2B Summits. Her presentation focused on examples of content repurposing and the concept of turning an existing white paper into a video eBook was one of the most widely received examples. Based on positive audience response, MarketingSherpa developed a detailed case study about the campaign we did for Level 3.See how we helped Level 3, a networking communications company, turn a technical white paper into a multimedia eBook that featured short video interviews with company experts alongside links to a host of related downloads. The eBook attracted eight times as many readers as the original white paper - including hard-to-reach C-level executives.
If you are interested in discussing content repurposing, please contact Lauren Goldstein, VP of strategy, at laureng@bnj.com or 503-382-8613.
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