We’re all busy.
But we all grow and expand our thinking by having access to other smart thinkers, new strategies and case studies that expand and validate our current approaches.
There are typically 2-3 events every year that are a MUST for me as a B2B marketer: The annual Sirius Decisions conference (incredible!) and the annual B2B Marketing Summits by Marketing Sherpa.
One of the BEST reasons to attend the Sherpa conference this fall (San Francisco, October 4-5; Boston, October 25-26) is to see BNJ/Qwest present a phenomenal case study on Targeted Accounts Marketing (high-impact marketing to a high-value audience). I’ll be presenting along with Laurel Burton, Group Manager, BMG Enterprise Marketing at Qwest. Key points of this panel/presentation will reveal:
- How personalization is a critical element to breaking through today’s clutter
- How to integrate sales directly into the marketing campaign upfront and throughout each step
- Understanding the importance of relevant offers and timely communications
Throughout the 2-day event, you’ll also learn how to:
- Architect a successful social media strategy
- Use Twitter, Facebook and LinkedIn to drive leads
- Accurately score, nurture and measure leads
- Align marketing and sales strategies
- Optimize PPC, SEO, email and landing pages
- Develop strategies to grow your list
- Generate B2B content your audiences will value
- Manage multi-channel campaigns
- Market effectively to Fortune 500 companies
- Accelerate leads through the funnel
You can also check out the preliminary agenda.
Think about the cost/benefit of going to a remarkable conference this fall – and be our guest. As a speaker (and sponsor), we’re able to offer our guests $700 off (cost will be $995). Just visit the link below for access to the discount.
http://www.sherpastore.com/B2BMarketingSummit10-BabcockJ.html?10419
See you in Boston or SF!
I’d love to connect! laureng@bnj.com.
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