Inspired humans.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Denise Barnes
President
"This is the most exciting time for the marketing industry in the last 50 years."As fearless leader, Denise oversees all aspects of the agency, including strategic planning and day-to-day operations. She joined BNJ in 1998 and is responsible for the groundwork that has enabled the company’s success. With more than 25 years marketing experience, her previous successes include launching more than 20 commercial web sites, including Billboard®, LIFE® Magazine, Dr. Ruth and Sports Illustrated®. She also helped the emerging start-up E-Machines to grow from ground to $50 million within five years.
Lauren Goldstein
VP Strategic Planning
"All great marketing starts with a conversation."Passion. It only takes one word to describe Lauren. Lauren has been with Babcock & Jenkins for more than 12 years and still comes into the office each day as if it were her first. She loves the business. Leveraging her 14 years of integrated marketing experience, Lauren is the master of aligning clients’ business objectives with marketing and campaign goals.
Julie Wisdom
VP Creative
"No idea should be left unexplored."Julie leads creative services and partners on new business to explore creative and content strategy. We send her out as our marketing innovation emissary to speak on creativity and strategy, because her passion is transparent when you meet her. She has been doing this for 18 years and is still passionate. Impressive. And a little nuts.
Peter Weiss
VP Client Success
"When our clients are growing, we are growing."Peter brings a strategic mind, deep digital experience and passion for big ideas to drive our clients’ success. With an extensive agency background in B2B and B2C, as well as senior-level client side marketing, Peter brings incredible insight to the table. As Senior VP/Group Director at Grey Global he led teams from Mexico, Germany, Japan and the US during his 15-year tenure. He also led the global Agilent business as Senior VP Brand Director at Euro RSCG.