Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Jun 20
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Filed under: Creative Lab, Engage with Us, News and Events, The Agency.
On that gorgeous Friday, June 17th, a few of us trucked over to check out another food cart from the “B” category, Best of Brazil. Read the full article…
Jun 3
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Filed under: Marketing Life.
It was a gorgeous afternoon in downtown PDX, so Carmen, Richard and I headed out for some tasty BBQ from a relative newcomer to the Read the full article…
May 17
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Filed under: Creative Lab, Marketing Life.
Most movies have three acts. The emails that get me to take an action also follow a simple formula. Take a look at my unscientific review below and let me know if this is what works for you.
Apr 12
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Filed under: Relationship Marketing, Social.
Social is an activity, not a medium. The act of engaging socially is more valuable than the content itself, so marketing messages must be tuned to the level of commitment.
Apr 7
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Filed under: Engage with Us, Marketing Life, Relationship Marketing.
Yesterday morning, Jodi, LaurenOnDemand and I met groggy but enthused at PDX at way-too-early o’clock. After some emergency caffeination, we headed down to Southern California for a Read the full article…
Oct 1
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Filed under: Creative Lab.
“Nike executives say that much of the company’s future advertising spending will take the form of services for consumers, like workout advice, online communities and Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
