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The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Oct 7
By:
Filed under: B2B Marketing, Media.
A media plan is more than your strategy and ideas. Getting great proposals from media partners is a critical component, and your RFP is a key part of that process. This post outlines six elements your RFP should include plus tips for your media planning process.
Jul 22
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Filed under: B2B Marketing.
The biggest factor driving the changes in today’s buyers is the accessibility of information technology has enabled. This change has turned demand creation upside down. In response, marketers need to change how they approach their audience.
Jun 30
By:
Filed under: Marketing Qs, Relationship Marketing.
Publisher lead generation programs can lower the cost of capturing leads, but that doesn’t mean they should trump other activities. Here are five key reasons these programs lower lead costs, and three downsides to consider before making a dramatic budget shift.
This is the first in a series of Media 101 posts, covering various aspects of media planning and buying that are relevant to B2B marketers.
May 31
By:
Filed under: Relationship Marketing.
In 2007 68% percent of internet users did not click banner ads in a given month. In 2009 that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research. Now Collective Media released new research showing 99% of internet users do not click ads. But the average click rate hasn’t changed significantly over the last three years, so who really is clicking your ad?
May 4
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Filed under: Marketing Technology.
The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile Read the full article…
Mar 14
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Filed under: Relationship Marketing.
Marketers want one-to-one conversations, but too often they try to start them by shouting instead of talking. Here are two places where marketers can modify their approach, building trust and credibility and moving closer to real conversations.
Feb 1
By:
Filed under: Marketing Life.
Where research particularly muddies the water is in social media.
Dec 15
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Filed under: Marketing Life, Marketing Technology.
Headlines and research highlight the performance of audience targeting models, which allow advertisers to buy media across an ad network or exchange reaching only individuals Read the full article…
Sep 22
By:
Filed under: Marketing Technology.
Google announced Monday that keyword meta tags are not used in rankings. For years, most SEOs have said the keyword tag doesn’t matter. Danny Sullivan Read the full article…
Jan 28
By:
Filed under: Relationship Marketing.
Perhaps you’ve heard the news. Traditional agencies don’t get social media. But just how do social networks and other emerging channels threaten agencies? Is this Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
