Inbound marketing–getting found online through search engines and social channels–has become an essential part of your overall marketing strategy. And it makes a well-planned and executed content marketing strategy even more important.
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Most B2B marketers have embraced content marketing as the key to unlocking empowered buyers’ attention. We know it’s the right thing to do, but what’s the right way to do it? What kind of content do buyers want when? What sources do they trust? What formats do they prefer? And are we even asking the right questions?
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