“Nike executives say that much of the company’s future advertising spending will take the form of services for consumers, like workout advice, online communities and local sports competitions”
NYT 11/14/07
As marketers we’re constantly challenged to “break through.” Direct mail, email and ads carrying highly crafted and polished messages are pushed upon the not-so-unsuspecting public in an […]

In a country where gas prices are flirting with $5 a gallon and the cost for a barrel of oil has roughly doubled in two years, green has become the new black.
Fashionable. Trendy. Sleek. Always appropriate.
It’s also dressing up a golden opportunity for you to save money, reduce your footprint and grab attention through resource-conscious […]

I admit it. I’m a political junkie, so I am loving life right now with the U.S. presidential primaries just ended and the nominating conventions about to start. So far, the process has been a tour de force of both online and old line marketing—all of it intended to build awareness, create preference and forge […]

Check out a recent interview on the Fox Business Network with Polycom CEO, Bob Hagerty. In a quick 30-second segment, Hagerty discusses the future of business communication and shows off the No More Buzz campaign.

In one of Babcock & Jenkins’ most ambitious content development projects to date, we built a custom movie trailer generator to encourage a viral explosion in the blogosphere. Learn how we did it and build a trailer of your own!

If your are clamoring for viral options for new or existing campaigns, you’re in luck. The following ideas emerged in a recent brainstorm, but have broad applicability across clients and campaigns. Think of it as a menu of options that can be customized to meet your particular goals and audience.
1. Send it on
Engage the target […]

Ok…much to my wife’s dismay, I once again sat through “Pulp Fiction” a week or so ago in my half-hearted search for something relevant and meaningful to watch on cable television.

Somewhat ironically, I had to settle for a 13-year-old movie that I’ve seen maybe 40 times to be engaged and interested enough to stop channel […]

I listen to a lot of music. It helps me relax and focus. It helps expand my mind and provides a springboard for reaching my potential.
Listening to a stimulating piece of music cheers me on and pushes me to go farther than I have before. Quite simply, music is my creative fuel.
The music I […]

When it comes to proven marketing creative, concept development is the linchpin. Whether for a theme, integrated campaign, event or even a one-off online newsletter, the concept is the foundation of creative impact.
In fact, we consider it to be so vital to the success of your marketing campaigns that we spend more time on concepting […]

Creative is vision. And vision is undoubtedly creative. When you bring together a group as individually talented as our creative team, the result is explosive. We revel in it. Our clients reap the benefits of it. And personally, I thrive on it.
Creative energy is not an accident — and creative energy that results in impeccable […]