Qwest’s sales team needed help breaking into accounts on their target list. The challenge was to break through to IT Executives at top-tier enterprise organizations (accounts/contacts that are arguably the most difficult types of companies to reach).  Our goals:1.       Drive engagement with personalized solutions.
2.       Deliver qualified leads that resulted in sales meetings. After close collaboration with […]

We’re all busy.
But we all grow and expand our thinking by having access to other smart thinkers, new strategies and case studies that expand and validate our current approaches.
There are typically 2-3 events every year that are a MUST for me as a B2B marketer: The annual Sirius Decisions conference (incredible!) and the […]

Happy New Year on behalf of Babcock & Jenkins and our entire team! I am continually amazed how quickly a year zips by. But then, when you step back and take a look at all you’ve accomplished, at just how much the landscape has changed, it becomes apparent how rapidly our marketplace has evolved in […]

Everyone loves a good costume party. Check out these pictures from Halloween at Babcock & Jenkins.

Walking off the street of student life into the hustle and bustle of Babcock and Jenkins proved to be an exciting and enlightening experience. My first day was a whirlwind of learning new names, not only of employees but also of the 10 plus conference rooms that flank the outside rim of both the second […]

When does a marketing team run 197 miles from a volcano to an ocean… when they’re not being chased.. and when there are two mechanically sound vans shadowing them? When Babcock & Jenkins runs the Hood to Coast.

Well, it’s hard to believe that eight weeks have passed since I started my internship here at Babcock & Jenkins. I’ve learned a lot these past two months, and the experience turned out to be much different than I anticipated.

Almost 100 Babcock & Jenkins employees, family and friends enjoyed a picnic in the park last Tuesday evening. PGE Park that is!

Babcock & Jenkins receives an Interactive Media Award for one of our most challenging online communities to date!

Above The Fold (ATF), the greatest ’80’s pop rock cover band made up entirely of Babcock & Jenkins employees, kicked off their 2008 tour in front of an exuberant, if slightly inebriated, hometown crowd at the annual Portland Ad Federation (PAF) Battle of the Bands.
     
Tour Diary - Day 1: June 18th, 2008
We arrived […]

This year’s edition of Gutterfest was held at a recently remodeled bowling center just across the river from our offices in downtown Portland. I entered this year’s event having won every bowling competition in my 14 years at Babcock & Jenkins. Having recently purchased a new ball to help improve my scores in my weekly […]

Check out what happens when Babcock & Jenkins spends a Saturday restoring a farmhouse from the 1900s with Rebuilding Together, a local non-profit organization.

We thought we’d take a break from strategy on our blog and share a bit of summer fun. Recently Babcock & Jenkins employees took part in Gutterfest 2007. This event is our almost-annual trek to the local bowling alley to determine the company bowling champ. Well at least that’s how I look at it.

I would […]

Yesterday, I attended the Internet Strategy Forum’s 2007 Executive Summit, covering Web 2.0 Social Strategies. Some good speakers, mostly saying all the usual things about Web 2.0, blogs, participation, etc. The really interesting observations came after the conference…
This morning, I came in intending to write a brief post about what I thought. On a whim, […]

It all started with an email. “Look into volunteering opportunities for Babcock & Jenkins,” Denise said. And so it began, and before I knew it we were assigned to work at a house in Southeast Portland by Rebuilding Together, a national organization with the mission of “Volunteers Rebuilding and Repairing the Homes of Those in […]

In a more rational world companies that distribute intellectual property electronically (the music industry, Hollywood, television, publishing, etc.) would have embraced the Internet and digital distribution.
Technology is not going away, and like it or not, people of all generations are integrating technology into their lives—whether it’s music for a workout or a book to […]

We turned 15 this year. Founders Bill Babcock and Diane Jenkins and the rest of the board of directors threw a small soiree for all of us a few days back.
Nothing like closing out what we anticipate to be the first 15 of many years of success with lasagna and champagne for lunch. They […]

Companies and Marketers are pretty tired of thinking about Baby Boomers, and of course that’s an opportunity. When I look at Web 2.0 marketing approaches I see ideal tools for Boomers.
It will take a little time, but I think particular technologies like Social Networks are more optimal for seniors than kids. Photo and video sharing, […]

Here’s a few things that will really change the business world — most of them are way out of our control. In three years China will consume more energy and produce more greenhouse gas than the U.S.
They already produce more steel and use more coal than we do. Most of China’s coal plants and steel […]

How did we end up with so many meetings? It seems there is never time to do any actual “work.”
Marketers go to more meetings than most people, though we’ve spent time at technology companies where meetings were pretty much all everyone did. I never could figure out how they actually built anything.
We haven’t found any […]