Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
Email my free copy to
Jul 5
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Filed under: Creative Lab, Engage with Us, Marketing Life, Marketing Technology, Opportunities.
Consider sketchnotes your DIY at-a-glance solution for all those conferences, seminars, and presentations you’d like to absorb a bit better. Pencils ready?
Jun 29
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Filed under: Engage with Us, Marketing Life, News and Events, The Agency.
If you’ve followed our creative culinary adventures so far, you may recall that we’ve been working our way, alphabetically, through the carts at the SW Read the full article…
Jun 16
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Filed under: Bill Babcock: Unleashed, Marketing Life, Relationship Marketing.
We all know that nurturing prospects is important for moving them through the sales cycle and maintaining sales force efficiency. But it’s just as important to overcome misalignment and reputation problems.
Jun 3
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Filed under: Marketing Life.
It was a gorgeous afternoon in downtown PDX, so Carmen, Richard and I headed out for some tasty BBQ from a relative newcomer to the Read the full article…
Jun 2
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Filed under: B2B Marketing, Marketing Life.
Chances are you’ve heard the prediction that marketing will change more in the next five years than it has in the last 50. Creating successful B2B marketing in this new era requires a more collaborative way of approaching the work. So we moved tech in with creative for the ultimate left-brain/right-brain mind meld.
May 17
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Filed under: Creative Lab, Marketing Life.
Most movies have three acts. The emails that get me to take an action also follow a simple formula. Take a look at my unscientific review below and let me know if this is what works for you.
May 13
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Filed under: Creative Lab, Engage with Us, Marketing Life, News and Events, The Agency.
On yet another bizarrely beautiful Portland day, the BNJ Creative crew nipped out to Kenny & Zuke’s for a nosh ‘n’ natter.
May 11
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Filed under: Marketing Life, Marketing Technology, Resolve.
Cal Newport, a PhD computer scientist at MIT, offers a remarkably simple way to focus on what matters—his core work. It resonated pretty deeply for me, and is oh-so-applicable to agency life.
May 6
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Filed under: Marketing Life.
Sometimes you need a proper sit-down luncheon, not just a grab-and-go. So BNJ Creative decamped to Rock Bottom Brewery at 206 SW Morrison to drown Read the full article…
Apr 29
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Filed under: Creative Lab, Engage with Us, Marketing Life, News and Events.
We’ve been eyeing up the Altengartz Bratwurst cart for a while now, so the available Creative crew scooted out the door at the stroke of Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Joshua
VP Technology
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
