Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
Email my free copy to
Nov 4
By:
Filed under: Marketing Technology.
Pretty major news from Google on their search algorithm today. They’ve updated their ranking to take “freshness” into account. You can read about it here, Read the full article…
Oct 19
By:
Filed under: Marketing Technology.
Remember that florescent pink ski jacket that was so cool when you got it, but horribly out of fashion a few years later? It was Read the full article…
Sep 23
By:
Filed under: Marketing Technology, News and Events.
Virtual meetings: You know the drill. Everyone dials into the same bridge, and the host shares his or her screen. Maybe you even have a Read the full article…
Sep 23
By:
Filed under: Marketing Technology.
Big changes are on the way for the internet’s domain name system. ICANN, the agency that controls .com, edu, .org and other domain endings, is Read the full article…
Sep 7
By:
Filed under: Marketing Technology.
After laughing at the (hilarious) failure of a good friend’s side project, he countered that eventually it would be great, and he was going to Read the full article…
Aug 25
By:
Filed under: Marketing Technology.
Recently, one of my posts on this site got picked up at Reddit.com, resulting in a flood of traffic — nearly 40,000 page views in Read the full article…
Aug 10
By:
Filed under: B2B Marketing, Marketing Technology.
It’s a long-standing problem that’s only getting worse–how to measure marketing effectiveness. In B2B marketing, it’s a best practice today to nurture prospects and influencers Read the full article…
Jul 15
By:
Filed under: Marketing Technology.
My last post on the pink sombrero, our lighthearted approach to the occasional production server change, generated quite a bit of discussion. Everything from “OMGWTF Read the full article…
Jul 5
By:
Filed under: Creative Lab, Engage with Us, Marketing Life, Marketing Technology, Opportunities.
Consider sketchnotes your DIY at-a-glance solution for all those conferences, seminars, and presentations you’d like to absorb a bit better. Pencils ready?
Jun 28
By:
Filed under: Marketing Technology.
“Cowboy coding” is the phrase we use around here to describe the practice of changing code directly on production servers. It’s not really a best Read the full article…
Lauren
VP of Strategic Planning
Eric
Media & Analytics
Colin
Creative Director
Joshua
VP Technology
Denise
President
Julie
VP Creative
Carmen
Social Media & Content Strategist
