Google announced Monday that keyword meta tags are not used in rankings. For years, most SEOs have said the keyword tag doesn’t matter. Danny Sullivan said it was dead in 2002. It lived on, with good reason: it still delivered better SEO results.

The webcast market has exploded over the last two years. Not only are publishers and marketers offering webcasts, but trade organizations and analyst firms are offering webcasts to the same audience. And the number of webcasts offered by publishers has increased dramatically, with some doubling their inventory in just the last year. Against this backdrop, […]

Marketing technology is fundamentally different than marketing other types of products. When your prospect is another company, it gets even more complicated. Companies can spend anywhere from thousands to millions on a single purchasing decision — creating a unique sales cycle, with unique marketing challenges. You can’t take the type of marketing that applies to […]

Here’s another: What are you doing?
“Breakfast with the grandparents, woohoo!”
“I now have the theme from the Muppet Show playing in a loop in my head.”
“Spent too much money in kensington, but at least I got some really good cheese.”

Okay, next question: Who cares?
For the last couple of months I’ve been trying to get my head […]

The trickle of marketing dollars from offline to online has turned into a torrent, and online ad spending looks like it’ll continue to gain momentum for the forseeable future. What do companies need to consider as they shift marketing budgets online?
Pay per click search marketing and banner ad placements are relatively easy—you pay a certain […]

My sister put mustard on french fries. Not because she likes the way it tastes. The line for the ketchup was too long.

What are your customers telling you about how and when they want to receive information from you? If your methods, frequency or information isn’t what they’re looking for, you risk turning a lead […]

I was recently on a call with one of our clients, reviewing a new Web interface, and our client asked us to describe how we thought a user would interact with the site we were showing. It’s a topic we talk about quite a bit here, and I began by explaining the concept of “The […]

Sore subjects at B&J. We know firsthand that, by themselves, innovation and performance do not always equate to competitive advantage. We’ve always used innovation to improve performance.
We invented and patented PIN-based Web profiling. Our iMarq platform was Web 2.0 years before there was a Web 2.0. Throughout our 15-year history we’ve invested money and […]

God just visited your Web site and downloaded the white paper, “Does the Burning Bush Still Work? Marketing through Fear of Death.” Should you follow up? Darth Vader, Joe Blo, Gandhi, and Amanda Huggenkiss registered too–who is the hot lead and who needs a better hobby?

Marketing data comes from many different sources–online registrations, […]

Passive profiling, verb:
1. Surveying your audience through actions rather than questions; then using this information to provide the answers your audience needs. Like magic, only better. Your audience does all the work of making you the hero.
There’s a new movie out this weekend. Do you go see it? The studio says it’s the best movie […]

Lately I keep hearing that email marketing is dying, drowning in a sea of spam and unable to keep up with its younger brother RSS. My inbox doesn’t show it—I bet yours doesn’t either.
One person backed this with an article by Chris Pirillo that claimed email was already dead—killed by RSS and blogs. The problem […]