We’re all busy.
But we all grow and expand our thinking by having access to other smart thinkers, new strategies and case studies that expand and validate our current approaches.
There are typically 2-3 events every year that are a MUST for me as a B2B marketer: The annual Sirius Decisions conference (incredible!) and the […]

Seth Godin commented recently, ‘Content marketing is the only marketing left.’ We believe this, and we need a stellar Content Strategist who does too.

Our Little Debbie muffins arrived just time for our Intern’s last week. Shannon & Blake, thanks for all your support this summer and best of luck back at school!

A few months back we produced a pretty cool campaign for Polycom - all about stopping the “buzz” from smart phones. That campaign is now being featured in Deliver Magazine’s Brag Room finals. You can check out the campaign (and vote) at: http://www.delivermagazine.com/best-of-brag-room/.

We already knew that we had rockstar interns this summer but this takes the cake muffin! Check out how our interns, Shannon Fraser and Blake Hinkley, scored us some muffins in Little Debbie’s online promotion, Intern Hero.

Our most recent webcast is now available on-demand. This 30-minute presentation will show you how to successfully market to only the prospects and customers that will garner the highest percentage of revenue for your company.
We recently shared this presentation with senior marketing executives from across the country at MarketingProfs B-to-B Forum in Boston. Targeted Account […]

I wanted to let you know about an upcoming 30-minute webcast that will show you how to successfully market to only the prospects and customers that will garner the highest percentage of revenue for your company.
We recently shared this presentation with senior marketing executives from across the country at MarketingProfs B-to-B Forum in Boston. Targeted […]

Archived Webcast: A Case for Content: Attract, Convert and Retain Customers Through the Power of Engagement
Presented By: Julie Wisdom, Executive Creative Director, Babcock & Jenkins
What You’ll Learn: Discover how Content Delivery Campaigns fueled by a dynamic content strategy can attract, convert and retain loyal customers through the power of engagement. Julie will showcase best practices […]

A Case for Content: Attract, Convert and Retain Customers Through the Power of Engagement
When: Thursday, May 28, 11 A.M. PDT
Presented By: Julie Wisdom, Executive Creative Director, Babcock & Jenkins
What You’ll Learn: Discover how Content Delivery Campaigns fueled by a dynamic content strategy can attract, convert and retain loyal customers through the power of engagement. Julie […]

I thought you’d be interested to know (if you don’t already) that MarketingProfs is putting on a great B-to-B conference in Boston, June 8-9. The title of the event is Re-Charge, Re-Invent, Re-Engage – and the agenda is loaded with ideas to help recharge your marketing efforts!
Lauren Goldstein, Babcock & Jenkins’ VP of Strategy, will […]

We had a great time at SxSW this year. Our presentation (iPhone Development for Experienced Web Developers) was standing room only, and we had lots of good feedback from the crowd. For anyone thinking about attending in the future, it’s a great forum to discuss the future of the Internet, mobile and online technology. We […]

View this month’s 30-minute Agility Webcast, where I share our top five recommendations for marketing success in 2009. You’ll hear insights from analysts at SiriusDecisions and MarketingSherpa, plus our best practices from campaigns with companies such as Sun Microsystems and Sterling Commerce.
Access it now: 5 Critical B2B Trends and Best Practices for 2009

Enjoy a free lunch and 60 minutes of marketing insights from our experts! If you are interested in a topic from the list below, please contact me and we’ll bring our experts to you and your team via plane, train, automobile or webinar.
2009 BtoB Trends, Insights, and Best Practices
This presentation includes 5 key insights/best practices […]

Join Stefan Tornquist, MarketingSherpa research director, for this on-demand 30-minute Agility Webcast as they reveal findings from our 2009 marketing survey. Discover what top B-to-B executives had to say about the challenges and opportunities in the year ahead, and our recommendations on how to address those challenges.
Access it now: Looking Forward — 2009 Marketing Survey Results

Join Stefan Tornquist, MarketingSherpa research director, and Lauren Goldstein, Babcock & Jenkins vice president of strategic planning, for this exclusive 30-minute Agility Webcast as they reveal findings from our 2009 marketing survey. Discover what top B-to-B executives had to say about the challenges and opportunities in the year ahead, and our recommendations on how to […]

This year we’ll be speaking at the SXSW interactive festival in Austin, Texas, on March 15th. The show is an incredible mix of creative and technical thinking, and a great place to see what’s going on in the online world. For our contribution, we’re profiling the details behind our soon-to-be released iPhone application. As a […]

If your pipeline needs filling, then a potent targeted accounts campaign will open the floodgates. By potent, I mean a campaign that includes rock-solid data, breakthrough creative and immediate follow-up.
Babcock & Jenkins was recently featured in a MarketingProfs case study for the outstanding results we received from our own targeted accounts campaign. Below are […]

Curious to know what number we are? Click to find out!

We’ve spent more than 16 years banging on the door of the C-suite. We know how frustrating it can be. But we’ve found a way in. Learn some of our secrets in this Agility Webcast, How to Reach the C-Suite.

Don’t Blink! It’s official! Debbie Oenning with Sterling Commerce is the 2007 B-to-B Marketer of the Year! And as Sterling’s B2B marketing Agency of Record, we have the video to prove it!

Join Lauren Goldstein, Babcock & Jenkins vice president of strategic planning and Daniela Szymczak, Ciena marketing manager, for an on-demand webcast to see inside a best-in-class marketing campaign.

It’s hard to believe another year has come and gone. It seems like the millennium was just yesterday. If you were around during those times you’ll have to admit they were pretty crazy.
Everyone had something to sell to address the projected Y2K catastrophe, and the dotcom era was in overdrive. Lavish amounts of […]

Relationship marketing Web 2.0-style goes far beyond traditional mail, e-mail, print and broadcast. You now can reach your audience through blogs, video, online communities, search, e-media, content syndication, and a whole lot more. When determining where best to spend your marketing dollars there’s a whirlwind of options from which to choose.
Join Joshua Siler, vice president […]

This is our way of sharing best practices regarding the latest avenue for building long-term relationships with prospects and customers.
It’s taking what has been so successful in the B2C realm (social networking) and methodically applying it to B2B marketing – Social Cultivation™ as we call it. Joshua Siler, our VP of Techology, recently presented […]

I love returning from industry trade shows – namely, the annual DMB (Direct Marketing to Business) show put on by the DMA.
I always return home with a fresh bank of ideas, confirmation that our current marketing practices are best-in-class, and relief that I can return to my normal sleeping patterns.
I thought I’d share a few […]

We’re delighted to have been asked to present at the Direct Marketing to Business Conference in Orlando, Florida, on April 17th, 2007. Join Julie Wisdom, our Executive Creative Director, and Joshua Siler, VP of Technology, for our special presentation:
Online Social Media and the B-to-B Direct Marketer
Using real-world case studies, we’ll provide attendees with an actionable […]

We ARE the Agile Agency!

I’ve reached for my black, military-style hat with the words “THE AGILE AGENCY” embroidered on it at least 10 times this week. (You can ask my clients or my colleagues—both will admit this to be amusing, but true).
The most obvious interpretation of this statement declares that we’re a flexible, accommodating agency. […]

We were exceptionally pleased to hear that BtoB Magazine dubbed Babcock & Jenkins as runner up for Direct Agency of the Year. We had a fantastic year, adding a number of great new clients such as Network Appliance, Siemens USA, Sterling Commerce and Workstream Inc.
Our hats our off to this year’s winner, MRM Worldwide. […]