“So when one of our clients wanted something new and creative and insisted it not look like anything else out there, we went to the movies.” — Catch a Flick
The Web Marketing Association has awarded a Standard of Excellence WebAward to Babcock & Jenkins for our ISPP Movie Trailers site. (Read the original blog about […]

If your pipeline needs filling, then a potent targeted accounts campaign will open the floodgates. By potent, I mean a campaign that includes rock-solid data, breakthrough creative and immediate follow-up.
Babcock & Jenkins was recently featured in a MarketingProfs case study for the outstanding results we received from our own targeted accounts campaign. Below are […]

Curious to know what number we are? Click to find out!

We’ve spent more than 16 years banging on the door of the C-suite. We know how frustrating it can be. But we’ve found a way in. Learn some of our secrets in this Agility Webcast, How to Reach the C-Suite.

Don’t Blink! It’s official! Debbie Oenning with Sterling Commerce is the 2007 B-to-B Marketer of the Year! And as Sterling’s B2B marketing Agency of Record, we have the video to prove it!

Join Lauren Goldstein, Babcock & Jenkins vice president of strategic planning and Daniela Szymczak, Ciena marketing manager, for an on-demand webcast to see inside a best-in-class marketing campaign.

It’s hard to believe another year has come and gone. It seems like the millennium was just yesterday. If you were around during those times you’ll have to admit they were pretty crazy.
Everyone had something to sell to address the projected Y2K catastrophe, and the dotcom era was in overdrive. Lavish amounts of […]

Relationship marketing Web 2.0-style goes far beyond traditional mail, e-mail, print and broadcast. You now can reach your audience through blogs, video, online communities, search, e-media, content syndication, and a whole lot more. When determining where best to spend your marketing dollars there’s a whirlwind of options from which to choose.
Join Joshua Siler, vice president […]

This is our way of sharing best practices regarding the latest avenue for building long-term relationships with prospects and customers.
It’s taking what has been so successful in the B2C realm (social networking) and methodically applying it to B2B marketing – Social Cultivation™ as we call it. Joshua Siler, our VP of Techology, recently presented […]

I love returning from industry trade shows – namely, the annual DMB (Direct Marketing to Business) show put on by the DMA.
I always return home with a fresh bank of ideas, confirmation that our current marketing practices are best-in-class, and relief that I can return to my normal sleeping patterns.
I thought I’d share a few […]