Topical thought.
The Buyer's Journey
A step-by-step model of the stages and content required to move a strategic decision maker to purchase.
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Oct 24
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Filed under: Relationship Marketing, Social.
It’s fascinating but not shocking that people are shelling out decent money for noise cancelling headphones and sensory deprivation tanks to help erase the 3000+ Read the full article…
Jun 30
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Filed under: Marketing Qs, Relationship Marketing.
Publisher lead generation programs can lower the cost of capturing leads, but that doesn’t mean they should trump other activities. Here are five key reasons these programs lower lead costs, and three downsides to consider before making a dramatic budget shift.
This is the first in a series of Media 101 posts, covering various aspects of media planning and buying that are relevant to B2B marketers.
Jun 16
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Filed under: Bill Babcock: Unleashed, Marketing Life, Relationship Marketing.
We all know that nurturing prospects is important for moving them through the sales cycle and maintaining sales force efficiency. But it’s just as important to overcome misalignment and reputation problems.
May 31
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Filed under: Relationship Marketing.
In 2007 68% percent of internet users did not click banner ads in a given month. In 2009 that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research. Now Collective Media released new research showing 99% of internet users do not click ads. But the average click rate hasn’t changed significantly over the last three years, so who really is clicking your ad?
Apr 12
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Filed under: Relationship Marketing, Social.
Social is an activity, not a medium. The act of engaging socially is more valuable than the content itself, so marketing messages must be tuned to the level of commitment.
Apr 7
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Filed under: Engage with Us, Marketing Life, Relationship Marketing.
Yesterday morning, Jodi, LaurenOnDemand and I met groggy but enthused at PDX at way-too-early o’clock. After some emergency caffeination, we headed down to Southern California for a Read the full article…
Mar 23
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Filed under: Engage with Us, Marketing Life, News and Events, Opportunities, Relationship Marketing.
BNJ is bringing Jay Baer to Portland! Join us, along with sponsors Urban Airship and Portland Ad Fed, on Monday, April 4th. Register now – your ticket includes drinks and nibbles!
Mar 14
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Filed under: Relationship Marketing.
Marketers want one-to-one conversations, but too often they try to start them by shouting instead of talking. Here are two places where marketers can modify their approach, building trust and credibility and moving closer to real conversations.
Feb 14
By:
Filed under: Relationship Marketing.
Your message must be relevant to break through to today’s multitasking, always-on audiences. R.D. Symms, Sr. Copywriter, relates three tips to keeping your marketing relevant, so your audience knows it’s worth their time to listen to you.
Jan 23
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Filed under: Engage with Us, Relationship Marketing.
I was responding to an RFP last week and one of the final questions asked, “If you could say up front the three most valuable Read the full article…
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