<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.3" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Babcock &#038; Jenkins</title>
	<link>http://marketinglab.bnj.com</link>
	<description>Relationship marketing: the right people, at the right time, via the right channel</description>
	<pubDate>Wed, 03 Mar 2010 22:37:06 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>Babcock &#038; Jenkins Featured in MarketingSherpa</title>
		<link>http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/</link>
		<comments>http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:59:11 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[Creative Lab]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/</guid>
		<description><![CDATA[Babcock &#38; Jenkins&#8217; Executive Creative Director, Julie Wisdom, recently presented at MarketingSherpa&#8217;s B2B Summits. Her presentation focused on examples of content repurposing and the concept of turning an existing white paper into a video eBook was one of the most widely received examples. Based on positive audience response, MarketingSherpa developed a detailed case study about the [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why You Should Still Care About Keyword Tags</title>
		<link>http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/</link>
		<comments>http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:26:30 +0000</pubDate>
		<dc:creator>Eric Wittlake</dc:creator>
		
		<category><![CDATA[Marketing Technology]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/</guid>
		<description><![CDATA[Google announced Monday that keyword meta tags are not used in rankings. For years, most SEOs have said the keyword tag doesn&#8217;t matter. Danny Sullivan said it was dead in 2002. It lived on, with good reason: it still delivered better SEO results.
]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Welcome to the Future of Marketing</title>
		<link>http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/</link>
		<comments>http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:08:13 +0000</pubDate>
		<dc:creator>Joshua Siler</dc:creator>
		
		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/</guid>
		<description><![CDATA[2010 is the year that marketing is making a dramatic transformation. A tough economy, combined with a critical mass of technologies, is set to dramatically change the tactics that marketing teams use to reach their prospects… and the core asset of this transformation is a company’s marketing database.
]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>IN SEARCH OF: CONTENT STRATEGIST</title>
		<link>http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/</link>
		<comments>http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:49:31 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[Careers]]></category>

		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/</guid>
		<description><![CDATA[Seth Godin commented recently, ‘Content marketing is the only marketing left.’ We believe this, and we need a stellar Content Strategist who does too.
]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thanks Interns!</title>
		<link>http://marketinglab.bnj.com/2009/08/thanks-interns/</link>
		<comments>http://marketinglab.bnj.com/2009/08/thanks-interns/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:17:08 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/08/thanks-interns/</guid>
		<description><![CDATA[Our Little Debbie muffins arrived just time for our Intern&#8217;s last week. Shannon &#38; Blake, thanks for all your support this summer and best of luck back at school!

]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/08/thanks-interns/feed/</wfw:commentRss>
		</item>
		<item>
		<title>So Long and Thanks for the Free Yogurt</title>
		<link>http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/</link>
		<comments>http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 20:58:56 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[bnj]]></category>

		<category><![CDATA[Intern]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/</guid>
		<description><![CDATA[And so this summer adventure comes to an end. Today is the final day of my internship here at Babcock &#38; Jenkins. It has been a real pleasure. In anything, it is the people that define the experience, and we have great people here. I want to take this opportunity to thank them publicly.
Shout-Outs
Nate Tannenbaum, [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Best of the Brag Room</title>
		<link>http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/</link>
		<comments>http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 17:31:55 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/</guid>
		<description><![CDATA[A few months back we produced a pretty cool campaign for Polycom - all about stopping the &#8220;buzz&#8221; from smart phones. That campaign is now being featured in Deliver Magazine&#8217;s Brag Room finals. You can check out the campaign (and vote) at: http://www.delivermagazine.com/best-of-brag-room/.

]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Our Interns Bring Home the Muffins</title>
		<link>http://marketinglab.bnj.com/2009/08/our-interns-bring-home-the-muffins/</link>
		<comments>http://marketinglab.bnj.com/2009/08/our-interns-bring-home-the-muffins/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 22:58:51 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/08/our-interns-bring-home-the-muffins/</guid>
		<description><![CDATA[We already knew that we had rockstar interns this summer but this takes the <strike>cake</strike> muffin! Check out how our interns, Shannon Fraser and Blake Hinkley, scored us some muffins in Little Debbie's online promotion, Intern Hero.]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/08/our-interns-bring-home-the-muffins/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Experienced Search Marketing Consultant - Immediate Opportunity</title>
		<link>http://marketinglab.bnj.com/2009/07/experienced-search-marketing-consultant-immediate-opportunity/</link>
		<comments>http://marketinglab.bnj.com/2009/07/experienced-search-marketing-consultant-immediate-opportunity/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 00:10:56 +0000</pubDate>
		<dc:creator>debbiew</dc:creator>
		
		<category><![CDATA[Careers]]></category>

		<category><![CDATA[Opportunities]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/07/experienced-search-marketing-consultant-immediate-opportunity/</guid>
		<description><![CDATA[



   
Experienced Search Marketing Consultant - Immediate Opportunity
&#160;
We have an immediate need for a hands-on and experienced search consultant to meet current client demands.
Key qualifications:

B2B search marketing experience with a focus on paid search programs.
Experience managing search campaigns in competitive categories and managing search budgets over $100,000 per month.
A sleeves-rolled-up, hands-on approach to [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/07/experienced-search-marketing-consultant-immediate-opportunity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>This Profile by Versace: the Next Step in Social Media Penetration</title>
		<link>http://marketinglab.bnj.com/2009/07/this-profile-by-versace-the-next-step-in-social-media-penetration/</link>
		<comments>http://marketinglab.bnj.com/2009/07/this-profile-by-versace-the-next-step-in-social-media-penetration/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 19:27:23 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[brands]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[individualization]]></category>

		<category><![CDATA[myspace]]></category>

		<category><![CDATA[penetration]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[virtual goods]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/07/this-profile-by-versace-the-next-step-in-social-media-penetration/</guid>
		<description><![CDATA[Docksiders and a periwinkle polo.  A thick-leather Harley jacket despite 90-degree heat.  A Rolex. A Rolls.  Nike sportswear.  An American flag belt buckle.  A big-as-a-blimp FUBU shirt.  A plain white tee. Each item evokes a person and a whole network of associations.  The obvious lesson: clothes and brands [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/07/this-profile-by-versace-the-next-step-in-social-media-penetration/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
