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	<title>Babcock &#038; Jenkins</title>
	<link>http://marketinglab.bnj.com</link>
	<description>Relationship marketing: the right people, at the right time, via the right channel</description>
	<pubDate>Wed, 01 Jul 2009 18:49:05 +0000</pubDate>
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		<title>Controlling the Conversation: Green Noise</title>
		<link>http://marketinglab.bnj.com/2009/07/controlling-the-conversation-green-noise/</link>
		<comments>http://marketinglab.bnj.com/2009/07/controlling-the-conversation-green-noise/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:49:05 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[Green Noise]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/07/controlling-the-conversation-green-noise/</guid>
		<description><![CDATA[I talked the other day about why attempting to intimidate, discredit, bride, and sue online critics can often backfire into the dreaded Streisand Effect.  Today I want to look at a more subtle way in which companies are attempting to drown out the groundswell with paid content arising from organic sources with dollarized white [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/07/controlling-the-conversation-green-noise/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Webcast - Create a Winning Targeted Accounts Strategy to Reach Senior Decision-Makers</title>
		<link>http://marketinglab.bnj.com/2009/06/webcast-create-a-winning-targeted-accounts-strategy-to-reach-senior-decision-makers/</link>
		<comments>http://marketinglab.bnj.com/2009/06/webcast-create-a-winning-targeted-accounts-strategy-to-reach-senior-decision-makers/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 17:24:10 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/webcast-create-a-winning-targeted-accounts-strategy-to-reach-senior-decision-makers/</guid>
		<description><![CDATA[Our most recent webcast is now available on-demand. This 30-minute presentation will show you how to successfully market to only the prospects and customers that will garner the highest percentage of revenue for your company.
We recently shared this presentation with senior marketing executives from across the country at MarketingProfs B-to-B Forum in Boston. Targeted Account [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/webcast-create-a-winning-targeted-accounts-strategy-to-reach-senior-decision-makers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Controlling the Conversation: The Streisand Effect</title>
		<link>http://marketinglab.bnj.com/2009/06/controlling-the-web-the-streisand-effect/</link>
		<comments>http://marketinglab.bnj.com/2009/06/controlling-the-web-the-streisand-effect/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 23:34:42 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[cease-and-desist]]></category>

		<category><![CDATA[Groundswell]]></category>

		<category><![CDATA[streisand effect]]></category>

		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/controlling-the-web-the-streisand-effect/</guid>
		<description><![CDATA[Yesterday, I discussed the role of the web in the Iran Election, exploring how authoritarian governments are attempting to control the web, how citizens are fighting back, and why it might not matter as much as we think.  Today I want to look at how businesses are attempting to control the conversation taking place [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/controlling-the-web-the-streisand-effect/feed/</wfw:commentRss>
		</item>
		<item>
		<title>#IranElection: the Broom/Ocean Phenomenon</title>
		<link>http://marketinglab.bnj.com/2009/06/iranelection-the-broomocean-phenomenon/</link>
		<comments>http://marketinglab.bnj.com/2009/06/iranelection-the-broomocean-phenomenon/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 23:04:17 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[Control]]></category>

		<category><![CDATA[Election]]></category>

		<category><![CDATA[Free Speech]]></category>

		<category><![CDATA[Iran]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/iranelection-the-broomocean-phenomenon/</guid>
		<description><![CDATA[	Is it possible to control free speech?
The question is as relevant as ever, especially in light of the internet and the #iranelection.  After all, the tradition of control is old, but it has evolved.  When the soapbox speech was invented, so was a club to the head.  With the printing press came [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/iranelection-the-broomocean-phenomenon/feed/</wfw:commentRss>
		</item>
		<item>
		<title>June Webcast - Hot Session from MarketingProfs B-to-B Forum</title>
		<link>http://marketinglab.bnj.com/2009/06/june-webcast-hot-session-from-marketingprofs-b-to-b-forum/</link>
		<comments>http://marketinglab.bnj.com/2009/06/june-webcast-hot-session-from-marketingprofs-b-to-b-forum/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 15:42:51 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/june-webcast-hot-session-from-marketingprofs-b-to-b-forum/</guid>
		<description><![CDATA[I wanted to let you know about an upcoming 30-minute webcast that will show you how to successfully market to only the prospects and customers that will garner the highest percentage of revenue for your company.
We recently shared this presentation with senior marketing executives from across the country at MarketingProfs B-to-B Forum in Boston. Targeted [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/june-webcast-hot-session-from-marketingprofs-b-to-b-forum/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Brand Voice Lessons: Pygmalion Edition</title>
		<link>http://marketinglab.bnj.com/2009/06/brand-voice-lessons-pygmalion-edition/</link>
		<comments>http://marketinglab.bnj.com/2009/06/brand-voice-lessons-pygmalion-edition/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 20:11:41 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[English]]></category>

		<category><![CDATA[Shaw]]></category>

		<category><![CDATA[Voice]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/brand-voice-lessons-pygmalion-edition/</guid>
		<description><![CDATA[How many times have you heard or read about the need to “find your brand’s voice”?  If you read this blog, it was Monday.  In the ensuring four days, I have personally counted another 14 times.  It is always painful when a great idea becomes a cliché—just look at the “green” movement—but [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/brand-voice-lessons-pygmalion-edition/feed/</wfw:commentRss>
		</item>
		<item>
		<title>We Built This City on Bricks and Lights: Urban Lessons for your Brand</title>
		<link>http://marketinglab.bnj.com/2009/06/we-built-this-city-on-bricks-and-lights-urban-lessons-for-your-brand/</link>
		<comments>http://marketinglab.bnj.com/2009/06/we-built-this-city-on-bricks-and-lights-urban-lessons-for-your-brand/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 22:07:37 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[thought experiment]]></category>

		<category><![CDATA[Traffic light]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/we-built-this-city-on-bricks-and-lights-urban-lessons-for-your-brand/</guid>
		<description><![CDATA[Take a look at this picture. What does it mean to you?

 A few colorful bricks in the middle of a street, big deal. Yes, but there is more to it. After a week here at B&#38;J, I am seeing  branding  everywhere, and the city of Portland is no exception.  So why when [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/we-built-this-city-on-bricks-and-lights-urban-lessons-for-your-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Ten Do&#8217;s and Don&#8217;ts of Social Marketing</title>
		<link>http://marketinglab.bnj.com/2009/06/ten-dos-and-donts-of-social-marketing/</link>
		<comments>http://marketinglab.bnj.com/2009/06/ten-dos-and-donts-of-social-marketing/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 23:09:01 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[b-to-b]]></category>

		<category><![CDATA[b2b]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/ten-dos-and-donts-of-social-marketing/</guid>
		<description><![CDATA[After reading a great deal of social marketing advice, it is obvious that a lot of it is originating from marketers themselves unfamiliar with social media&#8211;people who have never received a facebook gift, or asked for advice on LinkedIn, or hit the edit button on a wiki. Seamus Heaney, the Irish poet, once made the [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/ten-dos-and-donts-of-social-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ROI Redux</title>
		<link>http://marketinglab.bnj.com/2009/06/roi-redux/</link>
		<comments>http://marketinglab.bnj.com/2009/06/roi-redux/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 17:25:22 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/roi-redux/</guid>
		<description><![CDATA[
Yesterday, we talked about the modern anxiety with ROI and the move towards “value-added” pricing models, and I promised B&#38;J’s solution.
The Creative team explained it to me like this: our focus, they said, is not on general brand management.  Instead we work within brand guidelines to market an individual product or service.  Most importantly, we [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/roi-redux/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Quest for ROI</title>
		<link>http://marketinglab.bnj.com/2009/06/the-quest-for-roi/</link>
		<comments>http://marketinglab.bnj.com/2009/06/the-quest-for-roi/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:19:42 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/06/the-quest-for-roi/</guid>
		<description><![CDATA[
The Economist wrote an interesting article about a week ago, “Clock-watchers no more: A movement to pay advertising agencies for value, not hours, takes off.”  Ad agencies have always labored to demonstrate the value they create for a brand, but clients frequently wonder how much that color scheme really worth.  Should I have really paid [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/06/the-quest-for-roi/feed/</wfw:commentRss>
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