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	<title>Babcock &#038; Jenkins</title>
	<link>http://marketinglab.bnj.com</link>
	<description>Relationship marketing: the right people, at the right time, via the right channel</description>
	<pubDate>Mon, 01 Dec 2008 18:43:19 +0000</pubDate>
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		<title>Caught on camera…</title>
		<link>http://marketinglab.bnj.com/2008/12/caught-on-camera/</link>
		<comments>http://marketinglab.bnj.com/2008/12/caught-on-camera/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 18:41:49 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[Marketing Life]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/12/caught-on-camera/</guid>
		<description><![CDATA[Everyone loves a good costume party. Check out these pictures from Halloween at Babcock &#038; Jenkins.]]></description>
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		</item>
		<item>
		<title>Full House</title>
		<link>http://marketinglab.bnj.com/2008/12/full-house/</link>
		<comments>http://marketinglab.bnj.com/2008/12/full-house/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 18:01:17 +0000</pubDate>
		<dc:creator>Jordan Lev</dc:creator>
		
		<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/12/full-house/</guid>
		<description><![CDATA[Full House, please check out the site again for new and exciting careers at Babcock and Jenkins.
]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/12/full-house/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing in a Downturn Economy: Simple Practices to Try Today</title>
		<link>http://marketinglab.bnj.com/2008/11/marketing-in-a-downturn-economy-simple-practices-to-try-today/</link>
		<comments>http://marketinglab.bnj.com/2008/11/marketing-in-a-downturn-economy-simple-practices-to-try-today/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 20:24:43 +0000</pubDate>
		<dc:creator>Taylor Sterling</dc:creator>
		
		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/11/marketing-in-a-downturn-economy-simple-practices-to-try-today/</guid>
		<description><![CDATA[In this economy, there continues to be talk about whether marketing should be the first place to cut &#8212; or an opportunity to capitalize with less noise in your space.  Regardless of what your next move is, there&#8217;s no question that 2009 is a time to get much smarter and more qualitative about your [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/11/marketing-in-a-downturn-economy-simple-practices-to-try-today/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Movie Campaign Wins Award (No, it’s not an Oscar)</title>
		<link>http://marketinglab.bnj.com/2008/11/moviecampaign-wins-award-no-its-not-an-oscar/</link>
		<comments>http://marketinglab.bnj.com/2008/11/moviecampaign-wins-award-no-its-not-an-oscar/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 00:10:51 +0000</pubDate>
		<dc:creator>R.D. Symms</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/11/movie-campaign-wins-award-no-it%e2%80%99s-not-an-oscar/</guid>
		<description><![CDATA[&#8220;So when one of our clients wanted something new and creative and insisted it not look like anything else out there, we went to the movies.&#8221; &#8212; Catch a Flick
The Web Marketing Association has awarded a Standard of Excellence WebAward to Babcock &#38; Jenkins for our ISPP Movie Trailers site. (Read the original blog about [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/11/moviecampaign-wins-award-no-its-not-an-oscar/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Sweet Success</title>
		<link>http://marketinglab.bnj.com/2008/11/a-sweet-success/</link>
		<comments>http://marketinglab.bnj.com/2008/11/a-sweet-success/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 18:13:35 +0000</pubDate>
		<dc:creator>Lauren Goldstein</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/11/a-sweet-success/</guid>
		<description><![CDATA[If your pipeline needs filling, then a potent targeted accounts campaign will open the floodgates. By potent, I mean a campaign that includes rock-solid data, breakthrough creative and immediate follow-up. 
Babcock &#38; Jenkins was recently featured in a MarketingProfs case study for the outstanding results we received from our own targeted accounts campaign. Below are [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/11/a-sweet-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Who, What, Where of Email Marketing</title>
		<link>http://marketinglab.bnj.com/2008/11/the-who-what-where-of-email-marketing/</link>
		<comments>http://marketinglab.bnj.com/2008/11/the-who-what-where-of-email-marketing/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 18:20:22 +0000</pubDate>
		<dc:creator>Jake Mora</dc:creator>
		
		<category><![CDATA[Marketing Qs]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/11/the-who-what-where-of-email-marketing/</guid>
		<description><![CDATA[You remember Vinnie Barbarino from Welcome Back Kotter?

When Vinnie Barbarino didn't know something, which was often, he approached his lack of clarity the same way every time: “Who? What? Where?” Sometimes, asking the simplest questions can lead you to a great answer.]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/11/the-who-what-where-of-email-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tips for Lead Generation Webcasts</title>
		<link>http://marketinglab.bnj.com/2008/10/tips-for-lead-generation-webcasts/</link>
		<comments>http://marketinglab.bnj.com/2008/10/tips-for-lead-generation-webcasts/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 17:26:28 +0000</pubDate>
		<dc:creator>Eric Wittlake</dc:creator>
		
		<category><![CDATA[Marketing Technology]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/10/tips-for-lead-generation-webcasts/</guid>
		<description><![CDATA[The webcast market has exploded over the last two years. Not only are publishers and marketers offering webcasts, but trade organizations and analyst firms are offering webcasts to the same audience. And the number of webcasts offered by publishers has increased dramatically, with some doubling their inventory in just the last year. Against this backdrop, [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/10/tips-for-lead-generation-webcasts/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Make your brand a platform and customers will dive in.</title>
		<link>http://marketinglab.bnj.com/2008/10/make-your-brand-a-platform-and-customers-will-dive-in/</link>
		<comments>http://marketinglab.bnj.com/2008/10/make-your-brand-a-platform-and-customers-will-dive-in/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 16:45:36 +0000</pubDate>
		<dc:creator>Colin ONeil</dc:creator>
		
		<category><![CDATA[Creative Lab]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/10/make-your-brand-a-platform-and-customers-will-dive-in/</guid>
		<description><![CDATA[&#8220;Nike executives say that much of the company&#8217;s future advertising spending will take the form of services for consumers, like workout advice, online communities and local sports competitions&#8221;
NYT 11/14/07
As marketers we&#8217;re constantly challenged to &#8220;break through.&#8221; Direct mail, email and ads carrying highly crafted and polished messages are pushed upon the not-so-unsuspecting public in an [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/10/make-your-brand-a-platform-and-customers-will-dive-in/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marketing Technology to Businesses is Different&#8230;</title>
		<link>http://marketinglab.bnj.com/2008/09/marketing-technology-to-businesses-is-different/</link>
		<comments>http://marketinglab.bnj.com/2008/09/marketing-technology-to-businesses-is-different/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 21:30:32 +0000</pubDate>
		<dc:creator>Joshua Siler</dc:creator>
		
		<category><![CDATA[Marketing Technology]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/09/marketing-technology-to-businesses-is-different/</guid>
		<description><![CDATA[Marketing technology is fundamentally different than marketing other types of products. When your prospect is another company, it gets even more complicated. Companies can spend anywhere from thousands to millions on a single purchasing decision — creating a unique sales cycle, with unique marketing challenges. You can&#8217;t take the type of marketing that applies to [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/09/marketing-technology-to-businesses-is-different/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Intern Relations</title>
		<link>http://marketinglab.bnj.com/2008/09/intern-relations/</link>
		<comments>http://marketinglab.bnj.com/2008/09/intern-relations/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 16:53:59 +0000</pubDate>
		<dc:creator>Kristin Postill</dc:creator>
		
		<category><![CDATA[Marketing Life]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2008/09/intern-relations/</guid>
		<description><![CDATA[Walking off the street of student life into the hustle and bustle of Babcock and Jenkins proved to be an exciting and enlightening experience. My first day was a whirlwind of learning new names, not only of employees but also of the 10 plus conference rooms that flank the outside rim of both the second [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2008/09/intern-relations/feed/</wfw:commentRss>
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