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	<title>Babcock &#038; Jenkins</title>
	<link>http://marketinglab.bnj.com</link>
	<description>Relationship marketing: the right people, at the right time, via the right channel</description>
	<pubDate>Wed, 28 Jul 2010 16:25:14 +0000</pubDate>
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		<title>Qwest Enterprise Marketing ROCKS Their Targeted Accounts</title>
		<link>http://marketinglab.bnj.com/2010/07/qwest-enterprise-marketing-rocks-their-targeted-accounts/</link>
		<comments>http://marketinglab.bnj.com/2010/07/qwest-enterprise-marketing-rocks-their-targeted-accounts/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:10:23 +0000</pubDate>
		<dc:creator>Lauren Goldstein</dc:creator>
		
		<category><![CDATA[Marketing Life]]></category>

		<category><![CDATA[Relationship Marketing]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2010/07/qwest-enterprise-marketing-rocks-their-targeted-accounts/</guid>
		<description><![CDATA[Qwest’s sales team needed help breaking into accounts on their target list. The challenge was to break through to IT Executives at top-tier enterprise organizations (accounts/contacts that are arguably the most difficult types of companies to reach).  Our goals:1.       Drive engagement with personalized solutions. 2.       Deliver qualified leads that resulted in sales meetings. After close collaboration with [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2010/07/qwest-enterprise-marketing-rocks-their-targeted-accounts/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It’s always good to get smart on B2B</title>
		<link>http://marketinglab.bnj.com/2010/07/its-always-good-to-get-smart-on-b2b/</link>
		<comments>http://marketinglab.bnj.com/2010/07/its-always-good-to-get-smart-on-b2b/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:04:24 +0000</pubDate>
		<dc:creator>Lauren Goldstein</dc:creator>
		
		<category><![CDATA[Marketing Life]]></category>

		<category><![CDATA[News and Events]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2010/07/it%e2%80%99s-always-good-to-get-smart-on-b2b/</guid>
		<description><![CDATA[



  
We’re all busy.
But we all grow and expand our thinking by having access to other smart thinkers, new strategies and case studies that expand and validate our current approaches.
There are typically 2-3 events every year that are a MUST for me as a B2B marketer: The annual Sirius Decisions conference (incredible!) and the [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2010/07/its-always-good-to-get-smart-on-b2b/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Announcing HiringThing, by BNJ</title>
		<link>http://marketinglab.bnj.com/2010/07/announcing-hiringthing-by-bnj/</link>
		<comments>http://marketinglab.bnj.com/2010/07/announcing-hiringthing-by-bnj/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 15:58:49 +0000</pubDate>
		<dc:creator>Joshua Siler</dc:creator>
		
		<category><![CDATA[Opportunities]]></category>

		<category><![CDATA[front_page_highlight]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2010/07/announcing-hiringthing-by-bnj/</guid>
		<description><![CDATA[Today we’re announcing the beta launch of our new hiring application, HiringThing (http://www.hiringthing.com). HiringThing is an amazing jobs toolkit we made specifically to help hiring managers be productive. 
 HiringThing started as an internal tool here at Babcock &#38; Jenkins. After reviewing what the usual HR system companies offered, we couldn&#8217;t find the right fit for [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2010/07/announcing-hiringthing-by-bnj/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Babcock &#038; Jenkins Featured in MarketingSherpa</title>
		<link>http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/</link>
		<comments>http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:59:11 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[Creative Lab]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/</guid>
		<description><![CDATA[Babcock &#38; Jenkins&#8217; Executive Creative Director, Julie Wisdom, recently presented at MarketingSherpa&#8217;s B2B Summits. Her presentation focused on examples of content repurposing and the concept of turning an existing white paper into a video eBook was one of the most widely received examples. Based on positive audience response, MarketingSherpa developed a detailed case study about the [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/11/babcock-jenkins-featured-in-marketingsherpa/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why You Should Still Care About Keyword Tags</title>
		<link>http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/</link>
		<comments>http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:26:30 +0000</pubDate>
		<dc:creator>Eric Wittlake</dc:creator>
		
		<category><![CDATA[Marketing Technology]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/</guid>
		<description><![CDATA[Google announced Monday that keyword meta tags are not used in rankings. For years, most SEOs have said the keyword tag doesn&#8217;t matter. Danny Sullivan said it was dead in 2002. It lived on, with good reason: it still delivered better SEO results.
]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/09/why-you-should-still-care-about-keyword-tags/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Welcome to the Future of Marketing</title>
		<link>http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/</link>
		<comments>http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:08:13 +0000</pubDate>
		<dc:creator>Joshua Siler</dc:creator>
		
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/</guid>
		<description><![CDATA[2010 is the year that marketing is making a dramatic transformation. A tough economy, combined with a critical mass of technologies, is set to dramatically change the tactics that marketing teams use to reach their prospects… and the core asset of this transformation is a company’s marketing database.
]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/09/welcome-to-the-future-of-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>IN SEARCH OF: CONTENT STRATEGIST</title>
		<link>http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/</link>
		<comments>http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:49:31 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[Careers]]></category>

		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/</guid>
		<description><![CDATA[Seth Godin commented recently, ‘Content marketing is the only marketing left.’ We believe this, and we need a stellar Content Strategist who does too.
]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/09/in-search-of-content-strategist/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thanks Interns!</title>
		<link>http://marketinglab.bnj.com/2009/08/thanks-interns/</link>
		<comments>http://marketinglab.bnj.com/2009/08/thanks-interns/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:17:08 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/08/thanks-interns/</guid>
		<description><![CDATA[Our Little Debbie muffins arrived just time for our Intern&#8217;s last week. Shannon &#38; Blake, thanks for all your support this summer and best of luck back at school!

]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/08/thanks-interns/feed/</wfw:commentRss>
		</item>
		<item>
		<title>So Long and Thanks for the Free Yogurt</title>
		<link>http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/</link>
		<comments>http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 20:58:56 +0000</pubDate>
		<dc:creator>Blake Hinckley</dc:creator>
		
		<category><![CDATA[The Agile Intern]]></category>

		<category><![CDATA[bnj]]></category>

		<category><![CDATA[Intern]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/</guid>
		<description><![CDATA[And so this summer adventure comes to an end. Today is the final day of my internship here at Babcock &#38; Jenkins. It has been a real pleasure. In anything, it is the people that define the experience, and we have great people here. I want to take this opportunity to thank them publicly.
Shout-Outs
Nate Tannenbaum, [...]]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/08/so-long-and-thanks-for-the-free-yogurt/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Best of the Brag Room</title>
		<link>http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/</link>
		<comments>http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 17:31:55 +0000</pubDate>
		<dc:creator>Lisa Blank</dc:creator>
		
		<category><![CDATA[News and Events]]></category>

		<guid isPermaLink="false">http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/</guid>
		<description><![CDATA[A few months back we produced a pretty cool campaign for Polycom - all about stopping the &#8220;buzz&#8221; from smart phones. That campaign is now being featured in Deliver Magazine&#8217;s Brag Room finals. You can check out the campaign (and vote) at: http://www.delivermagazine.com/best-of-brag-room/.

]]></description>
		<wfw:commentRss>http://marketinglab.bnj.com/2009/08/best-of-the-brag-room/feed/</wfw:commentRss>
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